Alot has happen since I moved to Los Angeles,California! I will try my best to catch you all up on what's been going on. These images were from a shoot I did with Thomas Delauer, a fitness model I met at a Fitness convention. I was talking to Colin Wayne and he introduced me to Thomas. Thomas wanted to do a few shots with his old dog, and I agreed. The images came out really well, we had a great shoot! Shooting with people like Thomas inspires me to get my body in shape. My love for fried chicken is making it difficult though. What habits are you having a hard time breaking from? I would love to hear from you in the comments!

        
     This was from my trip to the post office to deliver a poster to a customer of mine. It feels good to have someone buy an artwork of yours and post it to their wall. :) If you are interested in getting a poster you can get them at my site here.  UBWINC SHOP

   

One of my Facebook covers I made in the past.

         Technically I am taking a month break, but if it goes really well it will be indefinite. Have you ever heard of the 80/20 rule? 20% of what you do will make 80% of your income. Facebook was no longer in my 20%. I recently did an inventory on things that were making me money vs things that were just time consuming for this year. In the past Facebook made up most of my income.

        What changed you ask? The answer is Facebook. The algorithm kept changing over and over, and I would keep adapting and once I figured it out, it would change again. I had a Facebook page for my photography it was reaching in the thousands and through it I was getting clients. Then Facebook went on the market and started to only show your page to less than 15% of your fans, unless you pay for the rest to see.

       The mistake I made when I started, I invited all of my friends to like my page. Now my friends are more likely the 15% that Facebook shows my work to. The interactions dropped significantly. So I created another Facebook page, this time I didn't advertise it to my friends, it too reached the 2,000 likes but very organically. I was averaging 100 likes per post, and a few comments. I could work with that. I also created another page to be more fashion based. Then the algorithm changed again this time the pages which both had organic followers were averaging 6-20 people reach per post. So I abandoned the Facebook page entirely. I noticed some of the great photographers I followed who had of 175k likes were averaging about 100 likes when they were averaging 2,000 likes!

      I begin focusing on the Facebook Profile. I noticed that if you changed your profile pic or your cover, Facebook notified all of your friends. That too changed. The likes and interactions were getting smaller and smaller, and quite a few people who follow me say they never saw my work anymore on their timeline. I used to network on Facebook with other creative, but that too begin to go down, my timeline became very uninteresting very quickly. I caught myself more interested in the trending section. Facebook became more of a newspaper than a social platform. I had the gossip section, Kanye West, Kim Kardashian and other Hollywood unnecessary drama. Government news and conspiracies, occasional weather channel news and etc. I find myself wasting time for no reason on Facebook.

       I didn't write this for people to feel sorry for me, nor to stick it to Facebook. I always believe a company should be free to do with its product however they wish to do with it, as long it doesn't infringe on peoples rights or privacy, of course. Facebook is no longer a mutual relationship to me, I would drive traffic to their site and it no longer would drive traffic to my site. It took too much of my time and I had nothing to show for it. For other people it is still very beneficial, their numbers were really high before Facebook changed, so they are still in the green, but for small businesses and freelancers we must find another way. It is always better to have your own site and build traffic to it vs building traffic to an organization site that will shut down eventually.

        As business owners or freelancers we should always keep an inventory of our work and see what is cutting into our productivity. For me Facebook was one of them, what is one of yours? In the comments below tell me what is cutting into your productivity or what has helped you make 80% of your income.


-Clyph Jean-Philippe
www.ubwinc.com 
Instagram :@ubwinc

     
          When I do model casting calls for paid book covers, music videos, and etc my inbox gets full of 100+ submission. Do I read what they wrote? No. I look at their portfolio and some of them do not match the description (ie. blonde hair instead of dark brown). Most of them don't have strong facial expressions or great shots that really show case them well. So I ask my self, do I really want to work twice as hard while shooting this model. The answer is no.

       Going through 100 models you have to be efficient with time, it helps many do not know the importance of their portfolio. I want to say for my castings 20% don't get it because they did not fit the description, 65% because their portfolio was off, 9% because their look didn't work for what the client was going for (not the models fault) and the remaining 6% were on point. For me this is what i see, Im sure it's different for other people. I write all this to say, invest in your portfolio, because in the end no one takes the time to read your elegant presidential monologue before they look at your work. I only had to read 6 emails not 100. :)

Don't forget to follow me on instagram @ubwinc or check out my website at www.ubwinc.com

Thank you,
Clyph